I touch myself project x serena
I Touch Myself Project X Serena
2018
In 2018, we did a follow-up like no other – touching over 1.25 billion people across 95 countries and increasing the conversation about self-detection by 252%. Despite it being out of her ‘comfort zone’, one of the world’s greatest influencers agreed to front the campaign. With an influence score of 98%, it meant that when Serena Williams sang, women listened: creating the most retweeted post, the most talked about campaign on Instagram, and the most watched video during International Breast Cancer Awareness Month. By lending her voice to the Project, Serena became a champion for women’s health, and put self-checking on the global stage.
Credits
Featuring
Serena Williams
Music
Music Director
Charley Drayton
Music Producer/ Programmer /Mix engineer /Guitar/ Visual music arranger
Pat Thrall
Original music track
I Touch Myself
Recording voice coach to Serena Williams
Koo Abuali
Music programmer & Co-Producer
Joey Sherrett
Editing Engineer
Andy Snitzer
I Touch Myself Project Ambassador
Rahni Sadler
Original Music Track Songwriters
Christina Amphlett
Tom Kelly
Billy Steinberg
Mark McEntee
I Touch Myself Project, LTD Directors
Charley Drayton
Marcia Mason
Bernard Drayton
Music Studio
Song Zu Sydney
Collider
Director
Daniel Askill
Editor
Lorin Askill
Executive Producer
Sara Greco
Producer
Lucy Bidwell
Producer
Lucy Pilkington
Hogarth Post Production
Executive Producer
Samantha Daley
Senior Producer
Tracey-Lee Permall
Senior Producer
Amanda Slatyer
Post Producer
Erin McGookin
Colourist
Billy Wychgel
Online Artist
Viv Baker
Online Artist
Jonathan Hairman
J Walter Thompson, Sydney
Executive Creative Director
Simon Langley
Associate Creative Director
Sinead Roarty
Senior Creative
Alex Antoniou
Managing Director
Paul Everson
Client Services Director
Ana Lynch
Chief Strategy Officer
Angela Morris
Senior Strategist
Heather Morrison
BERLEI
Marketing Manager
Zoe Hayes
Marketing Manager
Andrea Michelle
Brand Manager
Chontelle Clark
Sony ATV, Sydney
Managing Director
Damian Trotter
Licensing Manager - Commercial Advertising & Film
Ben McGowen
General Manager
Wendy Richardson
Joint Head of A&R
Maree Hamblion
Many people and organisations have generously given their time and passion to bring the 2018 Project to life.
Katrina Aqualia
Grant Anderson
Jack Blades
Jess Bonney
Miranda Bryce
Nick Bryning
Meg Drummond
Madeleine Ellis
Natasha Gross
Maree Hamblion
Adele Kershaw
Paola Kudacki
Yuqi Li
Angela Meadows
Michael Messih
Kesha McLeod
Flip Playford
Nicholas Ramunni
Emmanuelle Revelut
Bronte Rohrig
Ramesh Sathiah
Matt Sheeky
Abby Sie
Jill Smoller
Ellie Sutton
Ashleigh Shute
Claire Van Heyningen
Haydn Walker