“I Touch Myself is so appropriate now, more than ever. You know, it really should be the breast cancer song.” – Chrissy Amphlett
I Touch Myself Project launched in 2014 on the first anniversary of Chrissy’s passing. Chrissy was passionate about spreading awareness of the importance of early detection of breast cancer and wanted her global hit, ‘I Touch Myself’, to become an anthem for women’s health around the world.
To keep Chrissy’s dream alive, J Walter Thompson partnered with Chrissy’s husband (US-based legendary musician Charley Drayton), Universal and Sony ATV, to bring together ten of Australia’s leading female singers to reinvent the Divinyls’ hit song as an anthem for early breast cancer detection. The 2014 music video reached over 400 million people worldwide.